Your service can probably serve a wide range of people, but trying to fish for every type of fish in the pond won't get you massive results. The best way is to know what fish you want to catch, know the best bait to catch them then use that bait to fish. Not only will you catch more, but you will catch your ideal fish. It's the same with marketing! Know your ideal client, get to know what they like and what they are looking for, then give them the bait.
I Learnt a lot about this in a 30 day challenge, I want to use what I know to pass on to you to help you get the same results.